Experimentation
Ship experiments with confidence.
Design experiments, measure results, and share outcomes without spreadsheets.
What is SingleAnalytics A/B Testing?
A/B Testing combines traffic splits, funnel impact, and revenue outcomes in one view.
- Variant tracking tied to revenue
- Segment-level experiment analysis
- Experiment lifecycle management
What you can do with A/B Testing
A/B Testing combines traffic splits, funnel impact, and revenue outcomes in one view.
- Experiment dashboard with lift metrics
- Sample ratio and significance checks
- Cross-channel experiment reporting
- Automated experiment summaries
Quick start workflow
Define variants and exposure events
Monitor lift and conversion changes
Share outcomes with stakeholders
Key metrics you can track
Key metric
Lift %
Track lift % in real time with customizable thresholds.
Key metric
Conversion delta
Track conversion delta in real time with customizable thresholds.
Key metric
Revenue impact
Track revenue impact in real time with customizable thresholds.
Where teams use A/B Testing
Flexible workflows that serve growth, product, revenue, and customer success teams.
- Optimize onboarding flows
- Test pricing or messaging changes
- Validate growth experiments quickly
Outcome summary
Faster insights, fewer tools
Teams consolidate analytics and move from question to action in minutes, with all the context they need in a single workspace.
Frequently asked questions about A/B Testing
Do I need a separate experimentation tool?
No. Experiments are tracked inside SingleAnalytics.
Can I run multivariate tests?
Yes. Multivariate setups are supported via event properties.
How is significance calculated?
We provide statistical confidence indicators and guardrails.
Ready to explore A/B Testing?
Start free and connect your data in minutes. No credit card required.