Context Layer
Connect the dots between actions and outcomes.
Mark deployments, campaign launches, incidents, and notes on your analytics timeline so the whole team knows why metrics changed.
What is SingleAnalytics Annotations?
Annotations let you overlay business context on your analytics charts. When traffic spikes or dips, annotations tell you why. Was it a deploy, a campaign, or an incident?
- Four annotation types: deployment, campaign, incident, and note
- Inline annotation creation from any dashboard
- Shared across the team with user attribution
What you can do with Annotations
Annotations let you overlay business context on your analytics charts. When traffic spikes or dips, annotations tell you why. Was it a deploy, a campaign, or an incident?
- Category-based annotations with color coding
- Date-specific notes that align with timeseries charts
- Filter annotations by category or date range
- Owner-only deletion with team-wide visibility
Quick start workflow
Add an annotation when you deploy, launch a campaign, or notice an incident
Annotations appear on the Today dashboard and Overview charts
Review annotations to correlate metric changes with business events
Key metrics you can track
Key metric
Annotations per week
Track annotations per week in real time with customizable thresholds.
Key metric
Category distribution
Track category distribution in real time with customizable thresholds.
Key metric
Correlation accuracy
Track correlation accuracy in real time with customizable thresholds.
Where teams use Annotations
Flexible workflows that serve growth, product, revenue, and customer success teams.
- Track deployment impact on performance metrics
- Correlate campaign launches with traffic changes
- Document incidents and their resolution timelines
Outcome summary
Faster insights, fewer tools
Teams consolidate analytics and move from question to action in minutes, with all the context they need in a single workspace.
Frequently asked questions about Annotations
Can anyone on the team add annotations?
Yes. Any team member can add annotations, but only the creator can delete them.
Do annotations show on charts?
Yes. Annotations appear as markers on timeseries charts across the dashboard.
Can I filter annotations by type?
Yes. Filter by deployment, campaign, incident, or note categories.
Ready to explore Annotations?
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