Lifecycle Insight

See who sticks and why.

Cohort tables and retention curves help you understand product health and forecast growth.

Week-over-week and month-over-month cohorts
Retention by channel, plan, or persona
Expandable cohorts with event drill-downs
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SingleAnalytics Retention Cohorts | Lifecycle Insight dashboard view
Retention Cohorts detailed analytics view in SingleAnalytics

What is SingleAnalytics Retention Cohorts?

Retention Cohorts shows how user groups behave over time, tied to acquisition channels and feature usage.

  • Week-over-week and month-over-month cohorts
  • Retention by channel, plan, or persona
  • Expandable cohorts with event drill-downs

What you can do with Retention Cohorts

Retention Cohorts shows how user groups behave over time, tied to acquisition channels and feature usage.

  • Custom retention definitions per product
  • Segment overlays to compare cohorts
  • Churn risk indicators by behavior
  • Exportable cohort tables

Quick start workflow

1

Define the retention event for your product

2

Analyze cohorts by acquisition or lifecycle

3

Share cohort insights with stakeholders

Key metrics you can track

Key metric

Week 1 retention

Track week 1 retention in real time with customizable thresholds.

Key metric

Week 4 retention

Track week 4 retention in real time with customizable thresholds.

Key metric

Churn probability

Track churn probability in real time with customizable thresholds.

Where teams use Retention Cohorts

Flexible workflows that serve growth, product, revenue, and customer success teams.

  • Measure onboarding impact on retention
  • Validate product changes with cohort lift
  • Forecast renewal and expansion

Outcome summary

Faster insights, fewer tools

Teams consolidate analytics and move from question to action in minutes, with all the context they need in a single workspace.

Frequently asked questions about Retention Cohorts

Can I customize the retention event?

Yes. Choose any event or page view as the retention trigger.

Do cohorts update in real time?

Cohorts update continuously as events arrive.

Can I export cohort tables?

Yes. Cohort data can be exported as CSV.

Ready to explore Retention Cohorts?

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Last updated: February 2026 · SingleAnalytics Retention Cohorts | Lifecycle Insight.